Educate, Inspire, Build Loyalty: The New Role of the Educator in the Salon

For years, the educator has been the guardian of technique: cutting, coloring, treatments. But today, that role has evolved. In an ever-changing industry, where aesthetics and knowledge go hand in hand, the educator no longer just teaches; they support, i

By Xevi Jubany 

At KIN Cosmetics, we’ve believed in this evolution for years. And we don’t just believe in it—we live it. 

Beyond Technique: Education with Purpose 

For us, education isn’t just about teaching a protocol or a trend. It’s about offering real tools to help professionals grow, stay motivated, and stand out. It’s about understanding the salon as a space where beauty is created, yes, but also trust, loyalty, and long-lasting relationships. 

That’s why our educational approach focuses on what truly makes a difference: the client experience, the creative interpretation of trends, and the continuous development of professional talent. 

KINTrends, Workshops, and Discovery: Three Ways to Grow 

Our training offer is built on three pillars designed to provide real value in the day-to-day life of the salon: 

KINTrends: grounded inspiration. A collection-based concept that translates macro-trends into salon-ready ideas, combining technical and commercial vision. 

Workshops: hands-on technical training. In-person sessions where hairdressers refine their skills, connect, ask questions, and return to their salons with actionable ideas they can implement the very next day. 

Discovery: sessions to get up close with products, protocols, and the core of the KIN method. Direct, useful, and practical training designed for professionals who want confidence before introducing new solutions into their salon. 

Education is Also Loyalty 

Behind every well-executed training lies a returning customer. Because a professional who feels supported, valued, and educated is a professional who trusts. And that, too, is how you build a brand. 

At KIN, we’re clear on this: our technical team doesn’t just teach—they represent who we are and what we believe in. That’s why education is a central part of our DNA—as a brand and as a company. 

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SEDE KIN COSMETICS S.A.U.
 
Polígono Industrial Bujonis, Parcelas 7-9
17220 Sant Feliu de Guíxols (Girona) Spain
Tel. (+34) 972 32 40 00 – Fax (+34) 972 32 57 08

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In accordance with the Organic Law 15/1999 relative to the protection of personal data, we have the right of access and rectification of personal data.