Bleaching is one of the most transformative services in the salon: it allows you to lighten several levels, create customized tones, and achieve blondes that brighten any look. But it’s also a technically demanding process that, if not supported by proper care before, during, and after, can impact the hair’s structure.
To help you understand how to maintain a beautiful, shiny, and strong blonde, we spoke with Xevi Jubany, Technical–Artistic Director at KIN Cosmetics, who shares his professional insight into caring for bleached hair, both in the salon and at home.
What Really Happens to the Hair During Bleaching?
“Bleaching opens the hair fiber to extract the natural pigments. It’s a safe process when done correctly, but it requires an accurate diagnosis and products specifically designed to preserve the hair as much as possible,” explains Xevi Jubany.
This is why the role of the professional is essential: assessing the hair’s quality, analyzing its color history, and determining the most suitable technique.
The Importance of Using High-Quality Professional Products in the Salon
When it comes to blonde services, not all products perform the same. Choosing the right range makes all the difference. At KIN Cosmetics, we developed KINBLOND, a technical line formulated specifically for controlled bleaching and luminous results.
According to Xevi:
“With KINBLOND we achieve even and safe lightening while keeping the hair fiber in the best possible condition. This gives professionals the precision they need and allows clients to enjoy a healthier, more radiant blonde.”
The KINBLOND range is designed to adapt to different techniques: from babylights to global lightening, balayage, or creative work.
How to Care for Bleached Hair After Leaving the Salon
A beautiful blonde doesn’t end in the stylist’s chair. Home maintenance is key to preserving the shine, softness, and strength of the hair.
Hydration and Repair: The Essential Duo
Bleaching can leave the hair fiber more porous, making it easier for moisture to escape. This is why a routine that replenishes hydration and reinforces the structure is essential.
At KIN Cosmetics, we recommend the KINACTIF Nº2 Repair range, specially designed for damaged or sensitized hair.
“The key is to combine products that strengthen the fiber and seal the cuticle. At home, a consistent repair routine is the best ally to prolong salon results,” notes Jubany.
Practical Tips to Keep Your Blonde Looking Perfect
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Limit the use of heat tools
Bleached hair is more sensitive to heat. If you use a flat iron or hairdryer, always apply a heat protectant.
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Avoid over-washing
Washing your hair daily can strip away the natural lipids that protect it. Two to three times a week is usually enough.
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Use a mask at least once a week
Especially if your hair feels dry or coarse. Extra nourishment makes a visible difference.
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Detangle gently
Avoid brushing your hair when wet unless you’ve used a conditioning product beforehand.
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Schedule regular salon maintenance
Toners, trims, and professional treatments help maintain vibrant blonde tones and prevent frizz or breakage.
The Role of the Professional: Diagnosis, Personalization, and Guidance
As Xevi Jubany reminds us:
“A great blonde is not just about technique: it’s about guiding the client through the entire process. From the initial diagnosis to the at-home routine, every step matters.”
This is why it’s so important to rely on a professional who understands your hair type, habits, and expectations—and who can recommend the right products for you.
Bleaching is an art that combines technique, knowledge, and care. With the right product choices in the salon—such as the KINBLOND range—and proper maintenance at home—with KINACTIF Nº2 Repair—you can enjoy a beautiful, healthy, and vibrant blonde for much longer.
If you’re thinking about lightening your hair or upgrading your routine, visit your trusted stylist and let them guide you. Your blonde (and your hair) will thank you.
